Graphic design comes in all different shapes and forms. The usual thing that comes to people’s minds when they think of graphics is a nicely done image. This is, however, a very limited view of what graphic designers do every day.
Depending on what your business is, you might find yourself in need of using a specific type of graphic design to do what you want. This blog will cover some of the most important types of graphic design that businesses need.
UI/UX Design
The most in-demand type of graphic design in the digital age. Thanks to the rising popularity of digital content, more and more online businesses are finding themselves in need of designing user-friendly interfaces.
Graphic designers specializing in this niche make it their job to deliver website interfaces, images, and visual content that speaks to an audience and is easy to use. Businesses afraid their website ranking is suffering should look first to see if they have well-designed user interfaces and user experiences.
Advertisement Design
This specific niche focuses on developing creative ads powered by the right visuals. Some of the things those graphic designers work on are billboards, logos, banners, and many more types of creative graphics.
Design and marketing intersect very strongly. In fact, it can be said that creative graphic design expands your marketing efforts, and it is because of the ability to absorb graphic content much more quickly than the written word.
Brand Design
A great brand is all about having a captivating design. Graphic designers specializing in this area make it their job to identify a brand, understand its goals, work out a way to have it appear visually appealing, and align it with the brand experience.
Businesses without a strong brand look are ignored, and this alone can destroy a business because first impressions dominate the modern world.
Packaging Design
Very overlooked but still very important. Having a good packing design can sell your product right away. Graphic designers in this area focus on associating your brand with the package itself.
Moreover, the package design requires specialized knowledge of printing to make effective decisions about how it should look. Some common examples of packages that need good design are stickers and wrapping paper.
Publication Design
Despite falling out of favor because of the rise of digital books and weaker salaries, publication design is still an important area of focus for many designers. These designs are the ones that appear on books, printed paper, catalogs, and magazines.
As with the other design types mentioned here, a good visual eye for detail is important to work out something that can be sold far and wide. Since printed media requires people to look through the book, it becomes essential to design attractive margins and grids to captivate and keep them invested in the material they’re reading.
Motion Graphic Design
Another key area of the design spectrum. It’s also a strong component of visual content and the driver behind website traffic.
Motion design is basically