Top Most Important Business Graphic Design Types

Graphic design comes in all different shapes and forms. The usual thing that comes to people’s minds when they think of graphics is a nicely done image. This is, however, a very limited view of what graphic designers do every day.

Depending on what your business is, you might find yourself in need of using a specific type of graphic design to do what you want. This blog will cover some of the most important types of graphic design that businesses need.

UI/UX Design

The most in-demand type of graphic design in the digital age. Thanks to the rising popularity of digital content, more and more online businesses are finding themselves in need of designing user-friendly interfaces.

Graphic designers specializing in this niche make it their job to deliver website interfaces, images, and visual content that speaks to an audience and is easy to use. Businesses afraid their website ranking is suffering should look first to see if they have well-designed user interfaces and user experiences.

Advertisement Design

This specific niche focuses on developing creative ads powered by the right visuals. Some of the things those graphic designers work on are billboards, logos, banners, and many more types of creative graphics.

Design and marketing intersect very strongly. In fact, it can be said that creative graphic design expands your marketing efforts, and it is because of the ability to absorb graphic content much more quickly than the written word.

Brand Design

A great brand is all about having a captivating design. Graphic designers specializing in this area make it their job to identify a brand, understand its goals, work out a way to have it appear visually appealing, and align it with the brand experience.

Businesses without a strong brand look are ignored, and this alone can destroy a business because first impressions dominate the modern world.

Packaging Design

Very overlooked but still very important. Having a good packing design can sell your product right away. Graphic designers in this area focus on associating your brand with the package itself.

Moreover, the package design requires specialized knowledge of printing to make effective decisions about how it should look. Some common examples of packages that need good design are stickers and wrapping paper.

Publication Design

Despite falling out of favor because of the rise of digital books and weaker salaries, publication design is still an important area of ​​focus for many designers. These designs are the ones that appear on books, printed paper, catalogs, and magazines.

As with the other design types mentioned here, a good visual eye for detail is important to work out something that can be sold far and wide. Since printed media requires people to look through the book, it becomes essential to design attractive margins and grids to captivate and keep them invested in the material they’re reading.

Motion Graphic Design

Another key area of ​​the design spectrum. It’s also a strong component of visual content and the driver behind website traffic.

Motion design is basically

Read More

WLU Invites Nonprofits to Partner with Graphic Design Students

WEST LIBERTY, W.Va., June 13, 2022 – West Liberty University’s Graphic Design seniors invite nonprofits to partner with them now to meet marketing and design needs.

“Our seniors are looking for local nonprofits that may need assistance on marketing and graphic design tasks. It might be a website, or flyer, logo or other brand related tools. It is so beneficial for our students to gain real world experience and work with actual clients. We are grateful for those who ask for our help and it’s easy to do online,” said Sarah Davis, associate professor of Graphic Design in the Department of Media and Visual Arts.

The deadline to complete the online application for design service is July 15, 2022 for projects that begin in August, 2022.

WLU graphic design students are ready to donate their design skills to nonprofit organizations in need. From left, top row, seniors Abigail Beckelhimer, Follansbee, W.Va., C’ierra Buchanan, Mineral Wells, W.Va., and Robert Trayon, Shadyside, Ohio; bottom row, Megan Cunninghan, New Martinsville, W.Va., Lacey Deem, Carrollton, Ohio, and Professor Sarah Davis, Pittsburgh, Pa.

Davis serves as an advisor for the students who participate in the Visual Communication Design studio course for Fall 2022, which is the class that simulates professional design studio experience and helps students get ready for their professional careers.

Possible projects may include branding systems, logo design and application, social media graphics, information design, brochures, book covers, high-end presentations, app design, animation, video, signage, and websites.

As a result of directly working with clients and team members, students provide strategically based, cost-effective, and visually compelling solutions.

Potential roles for students to work in include a combination of the following but not exclusively: team leader, account executive, art director, creative director, production manager, conceptual designer, graphic designer, researcher, design strategist, production artist, photographer, illustrator, typographer, or logo designer.

Nonprofits interested in becoming eligible to participate in the design service opportunity, should simply complete the online form linked above and wait to be notified when the project is selected for student work.

Successful recent partnerships include working with The Children’s Home of Wheeling, The Strand Theater of Moundsville, and Purpose Inc., located in Wheeling.

For more information or questions, please contact Davis at [email protected] or call 412.215.3834.

Read More

Austin Peay graphic design senior spending summer interning at Chautauqua Institution

CLARKSVILLE, TN – An Austin Peay State University graphic design student has landed a summer internship at the renowned Chautauqua Institution in New York.

Katie Boyer – who is pursuing a Bachelor of Fine Arts in Graphic Design at Austin Peay and last year earned APSU’s inaugural Hazel Smith Summer Research Fellowship – will be a gallery assistant for Chautauqua Visual Arts (CVA) Galleries through the beginning of August.

“This opportunity means quite a lot to me,” Boyer said. “It is a wonderful chance for me to gain more hands-on experience in the gallery world.”

Boyer joined the CVA team in early June, and her responsibilities include working with staff to install and remove exhibitions, helping in the CVA Craft Gallery, and packing and shipping artwork.

CVA is part of the Chautauqua Institution in Chautauqua, New York, and is centered on four pillars (School of Art, Galleries, Lecture Series & Events and Enrichment).

Boyer is the first Austin Peay student to spend the summer at Chautauqua since Khari Turner and Ashanté Kindle earned residencies at the School of Art in 2019.

“I have also never done anything quite like this before,” Boyer said. “The traveling experience alone is something I have never done by myself, and it is just as thrilling – and nerve-wracking – as the internship.

“This is a big milestone for me and my future, and I can’t wait to see what all it has in store for me,” she added.

Boyer’s internship is courtesy of the Center of Excellence for the Creative Arts and the Six Talents Foundation.

She’s also thankful for Austin Peay’s Michael Dickins, who has guided her through major projects at APSU – such as establishing an online database of the university’s art collection – since the fall of 2020. Dickins is curator and director of The New Gallery and University Collections at Austin Peay.

“This opportunity would not have been possible without him,” Boyer said. “He was the one who introduced this position to me and who really advocated for me being here.”

During the internship, she’s looking forward to opening nights of the gallery’s exhibitions and installing and removing the exhibits.

“It’s very rewarding to see an exhibition complete and to see people’s reactions to the works,” she said. “The physical labor that goes into putting an exhibition together is one of my favorite parts because you get to be up close and personal with all the amazing artworks. It is very fulfilling to see all that hard work pay off when the exhibition is completely installed.”

After Boyer returns to Clarksville in August, she’ll complete her senior year at Austin Peay. She’s also eager to have “an amazing final marching band season” with the Governors Own Marching Band and creating her senior graphic design showcase.

“My goal is to make this last year at Austin Peay the best one yet.”

Read More

Eales wins mural competition

GODFREY – A new interactive mural now greets visitors to the McPike Math and Science Complex at Lewis and Clark Community College (LCCC).

The work, unveiled during a commencement pre-party in May, is the work of LCCC Graphic Design student Avalon Eales. The design was selected by a campus and community vote held online this spring. When she discovered she won, Eales couldn’t contain her excitement.

“I had to call my whole family and tell them I had been chosen,” she said. “It was a super memorable moment for me.”

Eales, the daughter of Greg and Francesca Eales of Glen Carbon, is a 2021 Edwardsville High School graduate. Her entry was inspired by her journey through college.


“I realized how my life was going to be affected by my decisions,” Eales said. “Lewis and Clark gave me the opportunity to create my own pathway. I wanted to show how the main building has stayed strong through the years, despite all the changes to campus.”

As a student tasked with funding her own education, Eales said it was important to make good choices.

“I had to make the right financial decision for me,” she said. “I haven’t regretted choosing Lewis and Clark one bit. I enjoy all the classes, clubs and people.”

Eales is a graphic designer and cartoonist for The Bridge, LCCC’s student-run newspaper. She is also a member of the Gardening Club and Phi Theta Kappa honor society.

“I’ve always had a love for digital and traditional art,” she said. “I chose graphic design, not only because it was my favorite, but because it runs in my family as well.”

She credits her father for her creativity and work ethic.

“He’s a very hard worker with a lot of creativity,” she said. “He is an animator and does a lot of the same things I do. He inspires me to keep doing my own thing and to stay motivated.”

Her goal is to earn an Associate in Applied Science in Graphic Design and a Certificate of Completion in Animation from LCCC, then transfer to a four-year school to complete her bachelor’s degree and forge a career in graphic design.

For more information on LCCC’s Graphic Design program, contact Louise Jett at 618-468-4613 or [email protected], or visit the Graphic Design program website at www.lc.edu/graphic-design.

Read More

Best monitors for graphic design of 2022


Published Jun 10, 2022 11:00 AM

Just as every great design contains a gestalt of rhythm, harmony, color, and form, the best monitors for graphic design unify disparate qualities and features, that sum up to become a perfectly honed tool for creation. In one day a modern graphic designer might tweak a web icon in Illustrator, adjust a RAW photo’s color palette in Photoshop, prepare a brochure for CMYK print in Indesign, and add type to a 3D animated TV advert. It might be surprising to the uninitiated, but these different tasks will often demand different color spaces and screen specializations, some of which most regular computer monitors wouldn’t be able to touch: queue graphic design monitors.

Top monitors for graphic design do a great job with accurate colors in a wide color space so that you don’t have to speculate as to how a T-shirt will look when it comes back from the printer. Their screens get bright enough so that lighter colors will pop and darker colors will recede into true blacks while lighting up uniformly without flicker. Great monitors for graphic design will also be highly detailed, with resolutions above HD, so that you can’t distinguish individual pixels with the naked eye. Most design monitors are also large, with generous accuracy across viewing angles, and good connectivity.

If you’re looking for an impeccable monitor for graphic design, it’s all about control. The best monitors for graphic design are well-honed tools that give you the control to take mastery over your vision, and these are our picks:

How we chose the best monitors for graphic design

As a digital artist and graphic designer myself, I love it when large projects take me into the weeds. Whether I’m matching a color from Photoshop swatches to a Sherwin Williams color book to determine what color we should paint an exhibit wall or I’m restoring photographs to incorporate into slides, it always comes down to the details. When I bought my last laptop, I spent about a month scouring the internet comparing screen quality, so when writing this list I wanted to make sure that I did the topic justice. I researched numerous monitors from leading manufacturers, taking into consideration professional reviews, peer suggestions, and user impressions, and then comparing the specs to classics and brand new models alike. I outlined some of the criteria I looked for below: 

Color accuracy is the central issue in a good monitor for graphic design. Mastery of any art form requires strong intuition phrased against precise sensitivity and, much as a chef with a bad thermometer could undercook the roast duck, a digital designer that’s using a monitor with bad color accuracy will get imprecise prints. Color accuracy is affected by lots of variables, including consistency, gamut, and bit depth. But one of the first metrics to find when assessing a screen is its Delta E metric (ΔE <X), which measures the difference between two colors in a quantified color space—generally, the CIEDE2000. This

Read More