Jul
03
Graphic Design and Architecture: A Collaborative Way
Clearly, graphic designers are not architects, but collaborative projects between these two fields of knowledge, which intersect in their details, can work well.
Creative industry as a sector has evolved, and many people are now in new fields. If you’re collaborating, you can move quickly and we’ve covered that here. The trend is to be collaborative, and very different from 25 years ago, when you should be a graphic designer alone doing layout and paper weights or an architect isolated in an office running autocad.
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“It’s a big step from graphic design to architecture, but it’s only one step,” says Thomas Widdershoven, co-founder of Dutch studio Thonik, which has just moved into a self-designed studio in Amsterdam.
The building in question – which is entirely draped in black and white stripes – took 12 years to build and presented several legislative and design challenges along the way. According to Widdershoven, it is rare for design studios in Amsterdam to own their studio buildings, which means it was difficult for them to find a suitable space to buy. Instead, they got a piece of land owned by the city government, which had been rejected by the usual real estate developers.
First, Widdershoven says the studio had to convince authorities to let them build an extra foot on the sidewalk, to assert some extra space for the building. Fortunately, as the road is located on an old railroad track, many of the other nearby buildings aren’t fully aligned either, so they made a compelling case.
Then they started the design process, working closely with MMX Architects so they had an experienced partner to share ideas and to ensure their design was possible.
As graphic designers, Widdershoven and his partner, Gonnissen, based the entire building on a grid, discarding the idea of internal columns, which would disturb the rhythm of the glass and walls. They moved the fire escape to the outside of the building to add interior space, creating a diagonal line. Floor-to-ceiling corner windows were another essential part of the design. Would the building be so iconic if it wasn’t for that design look?
The duo also took the existing architecture as a reference for their own project. Gonnissen says they thought a lot about the buildings they saw during their trips to Tokyo, where unusually shaped office blocks are often fitted into tiny spaces. “We had a very small plot of land and we wanted to do something special with it”, she says. “We wanted to create something that could really stand out in some way as an icon, but also blend in with its surroundings. We wanted to reach both sides, and
Clarksville, TN – An Austin Peay State University (APSU) graphic design student has landed a summer internship at the renowned Chautauqua Institution in New York.
A former graphic design student in The University of Southern Mississippi’s (USM) Art and Design program, housed in the School of Performing and Visual Arts, was honored at one of the advertising industry’s largest creative competitions — the National American Advertising Federation ADDY Awards — at a Gala and Celebration held recently in Nashville, Tenn.
