Successfully positioning your business in the local scene can make or break your brand in today’s competitive environment. Often, finding the right platform for visibility is the key to attracting local customers. Enter ESEA—a powerful local business directory designed to connect businesses with their community.
Whether you’re a new entrepreneur or an established business owner, learning how to leverage ESEA effectively can give your enterprise a competitive edge. This guide will walk you through the steps to add your business to ESEA and how to maximize its features to stand out locally.
Why ESEA Matters for Local Businesses
Before we get to the how, it’s essential to understand why ESEA should be part of your local marketing strategy.
- Local Visibility
ESEA is specifically designed to help local customers discover businesses near them. By listing your services, you ensure that potential customers in your vicinity know where to find you.
- Trustworthiness
When customers see your business on an established platform like ESEA, it instantly adds credibility. People trust platforms with accurate listings and visible customer reviews.
- Improved Local SEO
Search engines prioritize verified business directories like ESEA. Adding your business increases your chances of appearing in search results when locals search for services you offer.
How to Add Your Business to ESEA
Adding your business to ESEA is straightforward. Follow these steps to ensure your business appears exactly as you want it.
Step 1: Sign Up for an Account
To get started, head over to ESEA’s website and create an account using your business email address. Setting up an account is free, but ensure your email is professional and on-brand.
Once registered, verify your account through the confirmation link sent to your email. ESEA prioritizes verified listings, so this step is crucial.
Step 2: Enter Your Business Information
Once your account is live, ESEA will prompt you to add your business details. A precise and thorough listing sets you apart from competitors. Key pieces of information you should include are:
- Business Name
Ensure your business name matches exactly what appears on documents, signage, and your website.
- Address and Location
Input a complete address. If you’re online-only, specify this in your description and include your service region.
- Business Hours
Clear operating hours help customers know when to visit or contact you.
- Contact Information
Provide an accurate phone number, email, and website link.
- Categories and Tags
Choose categories that accurately represent your services. For example, a bakery might tag itself with “Desserts,” “Cakes,” and “Pastries.”
Step 3: Craft a Winning Description
Your business description is where you tell customers why they should care about what you offer. Make it compelling by highlighting your strengths like unique products, services, or community involvement. Be specific and use actionable language.
For example:
“Locally-owned bakery offering freshly baked sourdough bread, bespoke birthday cakes, and a welcoming space for community gatherings.”
Step 4: Add Photos and Videos
Visual content drastically improves engagement. Listings with photos are more likely to get clicks, so upload high-quality images that show … Read More